Digital Marketing News Round Up (Week 13 2024)

Jack Latham, a CNN reporter, shares eye-opening photos from his investigation of Vietnam’s infamous click farms. These farms artificially generate likes, comments and shares on their client’s social media accounts. His article gives us a rare glimpse into the workshops.

Though it’s not clear when click farms began increasing in numbers, it’s been said that they might have started operating from low-income countries as early as 2007.

Despite the fraudulent nature of their work, it seems that the “farmers” treat it like another job. They had tremendous amounts of hardware much like what you would expect from a Silicon Valley start-up.

We call click farms a cruel reality of online advertising. They work by manipulating algorithms and boosting “likes” on their peers. They also click on your ads with no intention of buying, therefore draining your budget. Let’s not forget the vulnerable “farmers” who are working for minimal salaries and often in terrible conditions.

Preventing click farms from harming your ads is difficult. Luckily, our team at Move Ahead Media can help you filter traffic, do real-time monitoring and look out for strange metrics and other common indicators of click fraud. Contact us today if you need more information.

Source: https://edition.cnn.com/style/vietnam-farms-jack-latham-beggars-honey/index.html